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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Editorial

Marketing theory development, theory use, and research programs
—Sreedhar Madhavaram [] []

In pursuit of relevant and rigorous qualitative research in marketing academia
—Purvi Shah [] []

Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities
—Rajan Varadarajan [] []

Pursuing competitive advantages in the interactive digital marketplace and resource-advantage (R-A) theory of competition: a research agenda
—Raj Agnihotri & Colin B. Gabler [] []

Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt
—O. C. Ferrell & Linda Ferrell [] []

The philosophical foundations of ethical decision-making: past controversies, current misunderstandings, and future opportunities
—Jared M. Hansen [] []

Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future
—Neil A. Morgan & Hui Feng [] []

Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application
—Kerry T. Manis [] []

Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective
—Dennis B. Arnett [] []

Resource-advantage theory, market segmentation and competitor analysis
—C. Michael Wittmann [] []

Commitment-trust theory in social media interactions: implications for firms
—Siavash Rashidi-Sabet & Dorcia E. Bolton [] []

Building relationship marketing theory: Shelby Hunt’s contributions to our understanding of marketing’s exchange relationships
—Robert M. Morgan [] []