J Mar
Introduction
Journal of Marketing, 89(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Emotional Energy: When Customer Interactions Energize Service Employees
—Julien Cayla and Brigitte Auriacombe []
The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
—Corinne M.K. Hassler, Martin Mende, Maura L. Scott, and Lisa E. Bolton []
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance
—Xiajing Zhu and Cornelia (Connie) Pechmann []
Anatomical Depiction: How Showing a Product’s Inner Structure Shapes Product Valuations
—Seo Yoon Kang, Junghan Kim, and Arun Lakshmanan [Google Scholar]
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
—Sarah C. Whitley, Anindita Chakravarty, and Pengyuan Wang []
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes
—Molly Ahearne, Mohsen Pourmasoudi, Yashar Atefi, and Son K. Lam []
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis
—Zhuping Liu, Qiang Gao, and Raghunath Singh Rao []
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance
—Zhe Zhang, Ning Ye, and Matthew Thomson []