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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Help Shape the Future of Research at JAR: Opportunities to Contribute and Make an Impact
—Colin Campbell [] []

‘That’s It!’ How Short Exclamations Boost the Effectiveness of Price Communications: Using “Containing Language” to Influence Perceived Price Complexity and Offer Fairness
—Gal Mazor, Dikla Perez, and Ann Kronrod [] [Google Scholar]

Effects of Offline versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be more Effective at Increasing Redemption Behavior?
—Taku Togawa, Hiroaki Ishii, Soonho Kwon, Ikumi Hiraki, and Naoto Onzo [] []

An Examination of Digital Accessibility within Social Media Platforms: Problems for Vulnerable Consumers and Policy Implications
—Mary Anne Raymond, Hillary Smith, Les Carlson, and Aditya Gupta [] []

How Is Influencer Follower Size Related to Brand Responses? Explaining Influencer Follower Size Success through Cognitive, Affective, And Behavioral Responses
—Eva A. van Reijmersdal, Tatiana Domingues Aguiar, and Guda van Noort [] []

Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing: An EEG Study of the Visual Gestalt Effect on Consumers’ Purchasing Preferences
—Liang Xiao, Jiajun Lei, and Shu Wang [] []

Special Issue Continuation: Prosocial Advertising Messages

Shockingly Offensive—The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?
—Mia M. Birau, Diane J. G. Laloum, and Guillaume Arribart [] []

Make Cause-Related Marketing Messages about Your Customers, Not the Brand: How High-Integrity Brands Can Reduce Perceived Bragging about Charitable Donations
—Justin F. McManus, Sergio W. Carvalho, and Hamed Aghakhani [] []