Intl Mar Rev
Introduction
International Marketing Review, 41(7)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK
—Dorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao Jen [Google Scholar]
Triadic multilevel psychic distance in firm internationalization
—Aswo Safari []
MNE innovation in the pursuit of SDGs in emerging markets
—Sara Melén HÃ¥nell, Veronika Tarnovskaya, Daniel Tolstoy []
Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries
—Manoella Antonieta Ramos, Svante Andersson, Ulf Aagerup []
Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact
—Ryuta Ishii, Mai Kikumori []
COVID-19 pandemic: advancing international marketing theory and guiding practice
—Michael Christofi, Olga Kvasova, Elias Hadjielias []