Intl J Res Mar
Introduction
International Journal of Research in Marketing, 41(4)
POSTING TYPE: TOCs
Editorial: Diversity, Innovation, Speed: Why IJRM
—Koen Pauwels, Eric Arnould, Sharon Ng, Stefan Wuyts []
Curiosity under bright light: The influence of bright lighting on new product adoption
—Yu Zhang, Lan Xia, Jiangang Du, Min Zhao []
This is not mine anymore: The dark side of collaborative consumption
—Bo Huang, Anshu Suri, Ali Tezer, Sylvain Sénécal []
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
—Abhishek Borah, Oliver Rutz []
Does bigger still mean better? How digital transformation affects the market share–profitability relationship
—Felix Anton Sklenarz, Alexander Edeling, Alexander Himme, Julian R.K. Wichmann []
The role of performance reward discrepancies in driving dealers’ servitization
—Peng Wang, Maggie Chuoyan Dong []
Price and delay decisions for sequentially released products: The case of transactional streaming services
—Nicolas R. Weber, André Marchand, Reinhard E. Kunz []
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
—Maximilian Friess, Till Haumann, Sascha Alavi, Alexandru Ionut Oproiescu, Christian Schmitz, Jan Wieseke []
Marketing strategies in reward-based crowdfunding: The role of demand uncertainties
—Peng Wang, Bikram Ghosh, Yong Liu []
Loss framing increases entity theorists’ vaccine uptake
—Shaobo (Kevin) Li, Nuoya Chen, Elaine Chan, Yang (Jenny) Guo []
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings
—Steven Qiang Lu, Koen Pauwels []