Eur J Mar
Introduction
European Journal of Marketing, 58(13)
POSTING TYPE: TOCs
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
—Khaled Hamad Almaiman, Lawrence Ang, Hume Winzar []
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
—Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard []
How consumers evaluate costs in complex services: the case of mutual fund fees
—Jonas Nilsson, Jeanette Carlsson Hauff, Anders Carlander []
Going beyond the untold facts in PLS–SEM and moving forward
—Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Pratyush N. Sharma, Benjamin D. Liengaard []
Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services
—Rajan Varadarajan []
Can frontline employees help consumers improve their financial planning behavior? Implications from triadic analysis
—Vida Siahtiri, Welf Hermann Weiger, Christian Tetteh-Afi, Tobias Kraemer []
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments
—Nükhet Taylor, Sean T. Hingston []
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs
—Jing Wan, Pankaj Aggarwal []
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
—Rossella C. Gambetti, Robert V. Kozinets []