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POSTING TYPE: TOCs

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Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR
—Prachi Gala, Saim Kashmiri, Cameron Duncan Nicol []

Strategizing green marketing in times of uncertainty: does it pay off?
—Karolos A. Papadas, Lamprini Piha, Vasileios Davvetas, Constantinos N. Leonidou []

Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism
—Hsuan-Hsuan Ku, Fong-Yi Su []

Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users
—Brittney C. Bauer []

Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry
—Sina Aghaie, Omid Kamran-Disfani, Milad Darani, Mohammad Mike Saljoughian []

The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?
—Doreén Pick, Stephan Zielke []

Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
—Manish Das, Charles Jebarajakirthy, Balaji M S, Victor Saha, Mrinal Kanti Paul, Achchuthan Sivapalan []

The dark side of stock repurchases: do they affect marketing capabilities?
—Yuan Wen, Babu John-Mariadoss, U.N. Umesh, Alberto Sa Vinhas, Daniel Kuzmich []