Euro J Mar
Introduction
European Journal of Marketing, 58(12)
POSTING TYPE: TOCs
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants
—Kate Sansome, Jodie Conduit, Dean Charles Hugh Wilkie []
Does language concreteness influence consumers’ perceived deception in online reviews?
—Xiaoxiao Shi, Wei Shan, Zhaohua Du, Richard David Evans, Qingpu Zhang []
Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness
—Dean Charles Hugh Wilkie, Sally Rao Hill, Ruhani Angana Silva, Abas Mirzaei []
Whistleblowing intensity and distributor compliance in marketing channel networks
—Sihan Jiang, Lu Shen, Chuang Zhang, Xubing Zhang []
How customers respond to chatbot anthropomorphism: the mediating roles of perceived humanness and perceived persuasiveness
—Yang Li, Ruolan Hou, Ran Tan []