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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Part I: Some Autobiographical Sketches

1. Morris B. Holbrook: An Introduction

2. Morris B. Holbrook: An Historical Autoethnographic Subjective Personal Introspection

3. Morris the Cat or the Wolf-Man on the Upper West Side: Animal Metaphors and Me

Part II: Some Comments on the Consumption Experience

4. Essay on the Origins, Development, and Future of the Consumption Experience as a Concept in Marketing and Consumer Research

5. Consumption Experiences in the Arts

Part III: Some Theoretical and Methodological Considerations Concerning Consumer Value

6. Commentary: Consumption Experiences, Consumer Value, Subjective Personal Introspection, the Photographic Essay, and Semiological/Hermeneutic Interpretation

7. The Concept of Consumer Value: Its Development, Implications, and Trajectory

8. Consumption Criteria in Arts Marketing

Part IV: Some Perspectives from Jazz

9. The Marketing Manager as a Jazz Musician

10. Reflections on Jazz Training and Marketing Education: What Makes a Great Teacher?

Part V: Some Criticisms, Cavils, Complaints, and Controversies

11. The Greedy Bastard’s Guide to Business

12. What For Art Thou, Marketing?

13. A Subjective Personal Introspective Essay on the Evolution of Business Schools, the Fate of Marketing Education, and Aspirations toward a Great Society

Appendix: Promotional Messages Featuring Experiential Claims – Full List of Over 600 Examples

References