Res Apps Mar
Introduction
Recherche et Applications en Marketing, 39(4)
POSTING TYPE: TOCs
The central role of price fairness for cost transparency strategy: What is the effect of conventional versus Fairtrade products and construal level?
—Gauthier Casteran []
A matter of perspective: Technology contributions are assessed differently from manager and consumer perspectives
—Amanda P Yamim, Robert Mai, and Moritz Joerling []
The experiential employer brand: An application to salespeople
—Fanny Juliet Poujol, Eric Pezet, James Wallace, and John F Tanner, Jr. []
Flu vaccine hesitancy of French nurses and nurse aides: A fresh light on freedom-restoring strategies of reactance to pro-vaccine communication
—Marie-Claire Wilhelm, Marie-Laure Gavard-Perret, Alexandre Mignot, and Olivier Epaulard []
Methods, techniques and practices for research on poor consumers: A state of the art and a vade-mecum
—Evelyne Rousselet and Audrey Bonnemaizon []