ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques
—Jurui Zhang, Shan Yu, Raymond Liu, Guang-Xin Xie, Leon Zurawicki []

Balancing customer and employee orientations: impact on financial distress and firm value
—Pratik Modi, Gurjeet Kaur Sahi []

Rebate incentive strategy for online reviews
—Huan-huan Zhao, Yong Liu, Wen-wen Ren []

Recycling firm-generated content on social media platforms: phenomenon and research propositions
—Vivek Astvansh []

Brand equity and financial performance: an institutional view
—Bilu Cheng, Siyu Hou []

Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers
—Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, Sigitas Urbonavicius, Vytautas Dikcius []

The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence
—Woo-Suk Jun, Ho-Taek Yi, Fortune Edem Amenuvor []

The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity
—Harun Mirac Gunes, Leyla Ozer []

Green skepticism: review and research agenda
—Achchuthan Sivapalan, Charles Jebarajakirthy, Raiswa Saha, Pooja Mehta, M.S. Balaji, Haroon Iqbal Maseeh []

Identifying NFT consumer segments: a consumption value theory and luxury perspective
—Jacqueline Eastman, Atefeh Yazdanparast, Seth Ketron []

Ecolabelling: a meta-analytic structural equation modelling approach
—Nivin Vinoi, Pankaj Vishwakarma []

Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?
—Chia-Lin Hsu, Li-Chen Yu, Wei-Feng Tung, Kwen-Wan Chen []

A roadmap of retargeting campaigns for SMEs: a case study
—Niloofar Fallahi Daryakenari, Mohammad Reza Jalilvand, Seyed Mohammadbagher Jafari []