J Services Mar
Introduction
Journal of Services Marketing, 38(9)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
—Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal, Volker Kuppelwieser []
Towards a responsible gaming ecosystem: a call to action
—Sheau Fen (Crystal) Yap []
Examining roles of peripheral service evidence in customer experiences: from the perspective of embodied interaction
—Jung-Joo Lee, Kate Sangwon Lee []