J Bus Res
Introduction
Journal of Business Research, 187
POSTING TYPE: TOCs
Interactive Marketing & Social Media
Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network
—Itziar Oltra, Carmen Camarero, Rebeca San José []
Content dissimilarity and online review helpfulness: Contextual insights
—Shan Wang, Shubhashis Karmakar, Fang Wang, Yanli Pei []
Marketing
Socio-politically silent brands: A double edged sword
—Aaminah Zaman Malik, Fayez Ahmad, Francisco Guzmán []
Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon
—Asli Tolunay, Cleopatra Veloutsou []
Special Issue Papers
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Linking firm performance with innovation culture: An algorithmic approach towards theory building
Wanqing Li, Jiang Yu, Feng Chen
Preventing algorithm aversion: People are willing to use algorithms with a learning label
—Alvaro Chacon, Edgar E. Kausel, Tomas Reyes, Stefan Trautmann []
Reinstating the radical: Trajectory, debates, and proposals for strategy as practice
—Qian Li, Paula Jarzabkowski []
The past, present, and future of sustainability marketing: How did we get here and where might we go?
—Katherine White, Aylin Cakanlar, Shakti Sethi, Remi Trudel []