Intl Mar Rev
Introduction
International Marketing Review, 41(6)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Exploring authenticity meanings in the global-local continuum: semiotic insights from the MÃ¥neskin case
—Matteo Corciolani []
Ecolabel persuasion effect across cultures: a comprehensive meta-analysis
—Franklin Velasco, Omar S. Itani, Paul Cajina []
How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
—Carlos M.P. Sousa, Emilio Ruzo-SanmartÃn, Concepción Varela-Neira, Qun Tan []
Decades of research on international performance of SMEs; where are we and what are the priorities for the next decade?
—Alireza Safargholi, Faezeh Yousefzadeh, Mehran Rezvani, Taraneh Farokhmanesh, Mohammad Hassan Mobaraki, Jahangir Yadollahi Farsi []
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
—George Balabanis, Anastasia Stathopoulou, Xiaolan Chen []
Benefits or costs? Exploring the international expansion process of the business group
—Shan-Huei Wang []
Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach
—Eleni Tsougkou, Maria Karampela, George Balabanis []
Unpacking the relationship between export coopetition activities and export sales performance
—James M. Crick, Dave Crick []
How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies
—Yuge Dong, Xinming He, Markus Blut []
The determinants of MNE foreign subsidiaries’ performance: a systematic literature review and future research agenda
—Quyen Nguyen []
Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation
—Fangfang Li, Susana C. Silva, Jorma Larimo []
Situational control and strategic choices during supply chain disruptions: case studies of SME exporters
—Joel Hassan, Richa Chugh, Monica Ren, Hongzhi Gao []
Learning by exporting: the moderating role of employee human capital
—Xiaoyuan Li []
Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA
—Zi Wang, Paul C.Y. Liu, Ruizhi Yuan, Gwarlann de Kerviler []
Dynamic capabilities research in international marketing: a systematic literature review and direction for future research
—Cagla Dayangan, Bilge Aykol []