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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Quick-commerce: green initiatives on customer brand engagement
—Rambabu Lavuri, Shilpa Kokatnur, Park Thaichon []

Revenue-sharing vs. cost-sharing contracts in motivating supplier corporate social responsibility
—Furong Li, Fei Lv []

The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility
—Phuong D. Tran, Tri D. Le, Nhu P. Nguyen, Uyen T. Nguyen []

The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory
—Yingjie Yang, Meihua Chen, Hu Meng []

Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
—Daniel K. Maduku, Nripendra P. Rana, Mercy Mpinganjira, Philile Thusi, Njabulo Happy-Boy Mkhize, Aobakwe Ledikwe []

Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences
—Xue Zhou, Siew Imm Ng, Weiwei Deng []

Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?
—Minjiang Jia []

Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
—Ken Kumagai []

The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy
—Jaskirat Singh Rai, Heetae Cho, Maher Itani, Amanpreet Singh []

Health service operational challenges and resilience strategies in “extreme” disruptive events
—Md Maruf Hossan Chowdhury, Eijaz Khan, A.K.M. Shakil Mahmud, Md Nuruzzaman, Fazlul K. Rabbanee, Mohammed A. Quaddus []

Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach
—Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra []

Sustaining success: the power of relational bonding in building franchisee trust in South Korea’s food service industry
—Dong-Woo Koo, Sae-Mi Lee []

Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?
—Alvin Han Ming Ling, Joseph Kee-Ming Sia, Jie Min Ho []

How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective
—Anis Ur Rehman, Yasir Arafat Elahi []

Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love
—Chul-Jae Choi, Jialei Xu, Dae-Gyu Min []

Guarantee or inoculate? Ex ante messages against service failures
—Ke Ma, Weizheng Sun []

Digital marketing innovation and industrial marketing: evidence from restaurants’ service robots
—Edward C.S. Ku [Google Scholar]

Authenticity in small businesses: exploring the consequences of brand authenticity
—Shiwen Lu, Jiseon Ahn []

Competency ambidexterity to achieve leadership excellence and reduce derailment risk in a globalized world: a cross-cultural study
—Yi Zhang, Muhammad Kaleem Zahir-ul-Hassan, Feng Wei, Jean Leslie []

Exploring community satisfaction, identification and reciprocity norm for customer value co-creation: insights from virtual brand communities
—Yurong Liu, Xinxin Lu, Zhengde Xiong, Bo Wang, Zhu Yao, Lingna Luo []

Ethnocentrism or xenocentrism: consumer attitudes toward culture mixing based on spatial metaphor theory
—Chunyan Nie, Xing Zhao []

Charging forward: unveiling the dynamics of consumer EV adoption in Asia’s transition to green mobility
—Chien-Shan Han, Yu-Ming Hsu, Han-Jen Hsu [Google Scholar]

Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective
—Yizhi Liu, Yi Fu, Zihan Liang, Yu Liu []

Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences
—Adrian A. Mabalay []

A case study and empirical examination of creating a new premium new energy vehicle brand by NIO
—Yiweng Yang, Hui Zhang, Xiaobo Tao, Xuehong Ji, Jipeng Li []

Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry
—Kaidong Yu []

Implications of risk-averse manufacturer on coordination of green supply chain with mixed carbon policies
—Shan Chen, Meiqi Fang, Linlin Wang, Jiafu Su, Junbo Tuo []

The influence of manufacturer encroachment on the supply chain: the conditional role of traditional retailer retail service investment
—Zijian Zhang, Yuanying Xu, Lijiao Meng, Renjie Luo, Jun Huang []