ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Revisits

Posted by: Susan Wei

---

Call for Research on Marketing & Entrepreneurship

2025 ÂÜÀòÉç¹ÙÍø Conference Special Session

Dear ÂÜÀòÉç¹ÙÍø EMSIG Members,

We invite you to contribute to a special session at the 2025 Summer ÂÜÀòÉç¹ÙÍø Conference, scheduled to take place on August 22-24 in Chicago, IL. Submission Deadline: January 15, 2025.

We welcome research on a wide range of topics at the intersection of marketing and entrepreneurship, including (but not limited to):

Technology and Digital Transformation

• Artificial intelligence (AI), AI applications, and entrepreneurial marketing
• Digital technologies, social media, and entrepreneurial marketing
• Services, big data, data analytics, and entrepreneurial marketing
• Innovation, technology, and entrepreneurial marketing

Crisis and Societal Impact

• Entrepreneurial marketing in crisis situations (pandemic, disasters, financial crisis, etc.)
• Social entrepreneurship and entrepreneurial marketing
• Sustainability, social justice, marketing ethics, and entrepreneurial marketing
• Social costs and benefits of entrepreneurial marketing

Stakeholders and Ecosystems

• Entrepreneurial marketing from the views of multiple stakeholders
• Role of entrepreneurial marketing in wider entrepreneurial ecosystems
• Networks and entrepreneurial marketing

Organizational and Managerial Perspectives

• Creating and managing entrepreneurial marketing
• Managerial and cross-functional implications of entrepreneurial marketing
• Entrepreneurial marketing-driven processes in firms
• Competitive intensity and the role of entrepreneurial marketing
• Role of entrepreneurship and marketing in entrepreneurial marketing
• Effectuation and entrepreneurial marketing

Enterprise Context

• Entrepreneurial marketing in non-profit organizations
• Entrepreneurial marketing for new business, family business, and small business

Value and Strategy

• Entrepreneurial marketing and value creation and appropriation

We will aim to group papers based on a common theme and submit a proposal for the special session. Multiple submissions are welcome, and you will be notified by the end of January regarding the inclusion of your paper in our proposal.

Submission Guidelines (additional information at bottom):

• Submit a long abstract (2-4 pages).
• Include author details (name, affiliation, and contact information).
• Send submissions and inquiries to Susan Wei at susanwei.yinghong@gmail.com.

Please note:

1. Submission implies that you or a co-author will have funding to register for and present at the 2025 Summer ÂÜÀòÉç¹ÙÍø Conference, scheduled for August 22-24 in Chicago, IL.
2. Papers in a special session may not be included in the ÂÜÀòÉç¹ÙÍø conference proceedings.

Thank you for your consideration, and we look forward to your contributions!

Best Regards,

Susan Wei