Rev Mar Sci
Introduction
Review of Marketing Science, 22(1)
POSTING TYPE: TOCs
Reduction of Ivory Product Purchase in China: The Role of Cultural Values on Ethical Consumption
—Ge Xiao, Han Ma, HyeRyeon Lee []
The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications
—Rogelio Puente-Diaz, Judith Cavazos-Arroyo []
How Brands Can Influence Consumers’ Attitudes Towards Visiting Brand-related destinations
—Miguel A. Ruz-Mendoza, Omar Chabán []
Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications
—Dimitra Skandali, Anastasios Magoutas, Georgios Tsourvakas []
AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want
—Asad Hassan Butt, Hassan Ahmad, Naeem Khan, Usman Mumtaz, Asif Muzaffar []
The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction
—Nicos Antoniades, Alexander Buoye []
Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty
—Sohail Ahmad, Li Liang, Ahmad Iqbal, Irshad Hussain Sarki []
Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model
—Satinder Kumar, Dipti Malhotra []
Don’t Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude
—Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir []
‘Gusto’ or ‘Taste’? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising
—Zhimin Hu, Mark X. James, Giorgio Testa, Eduardo Navarrete [Google Scholar]
Does Advertising Facilitate Supplier-Provided Trade Credit?
—Omar Farooq, Kashif Saleem []
Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands
—Anand Vallabhajosula, Venkata Srinivas Kumar Daruri []