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J Services Mar

Introduction

Journal of Services Marketing, 38(8)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Enhancing CSR and purchase intent in service recovery: investigating the interplay of prosocial compensation, hedonic and luxury purchases
Sarah (Sa’arah) Alhouti, Kristina (Kris) Lindsey Hall, Thomas L. Baker []

Enhancing customer engagement behaviors via customer-to-customer interactions and identification
Vincent Jeseo, Matthew M. Lastner, Hulda G. Black []

Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence
Mario Giraldo, Luis Javier Sanchez Barrios, Steven W. Rayburn, Jeremy J. Sierra []

Experience identification: connecting online engagement to offline loyalty
Jennifer L. Stevens, Mark R. Gleim, Stacie F. Waites []

Subscriber retention management: SRM framework and future research agenda
Denis Muratcehajic, Sandra Maria Correia Loureiro []

Lifetime deals: the role of software service offering in convincing consumers
Metehan Feridun Sorkun, Noyan Alperen İdin []

Subordinated service environments: how branding can create unintentional service exclusion
Kelley Cours Anderson, Deidre Popovich, Kellilynn M. Frias, Mikaela Trussell []

Inclusive servicescapes: the imperative of universal design principles
Phil Klaus, Karen Edwards, Daniela Norvik, Aikaterini Manthiou, Van Ha Luong []

Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being
Saeedeh Rezaee Vessal, Mariem El Euch Maalej, Judith Partouche-Sebban, Alain Toledano []