J Mar Comm
Introduction
Journal of Marketing Communications, 30(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude
—Arabelle David-Ignatieff, Cristian Buzeta, Patrick De Pelsmacker & Norchene Ben Dahmane Mouelhi [] []
The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image
—Jiseon Ahn [] []
Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective
—Yu-Hsin Chen & Ching-Jui Keng [] []
Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment
—Salma Ayari & Im癡ne Ben Yahia [] []
Influence of online engagement of WeChat functions on tourist participation behaviour and leisure travel in Shanghai
—Ziyi Wu & Yuhui Ge [] []
Factors influencing electronic word of mouth behavior in higher education institutions
—Haneyah Ata Rabah, Ala Omar Dandis, Mohammad Al Haj Eid, Len Tiu Wright, Ayman Mansour & Ibrahim Lewis Mukattash [] []
Customer Satisfaction with Telephone-Based Self-Service Technology: Investigating the Role of Gender of the Voice Assistant
—Komal Nagar [] []
Adult-focused sharenting does not pay out: Sharenting in sponsored posts elicits negative ethical attitudes if the product is adult-related, but not when it is child-related
—gnes Buv獺r & G獺bor Orosz [] []
The effects of crisis types on corporate warmth and competence perceptions: Interplay with post-crisis promotion types for corporate attitude recovery
—Hyun Ju Jeong [] []
Review Article
The effect of covert advertising recognition on consumer attitudes: A systematic review
—Louvins Pierre [] []
Book Review
Advertising Management in a Digital Environment: Text and Cases. Larry D. Kelly and Kim B. Sheehan, London, Routledge, 2022, 203 pp., $134 hbk., $37 pbk., $37 ebk, ISBN: 978-0-367-62071-4 (hbk); ISBN: 978-0-367-62074-5 (pbk); ISBN: 978-1-003-10782-8 (ebk)
—Philip Effiom Ephraim []