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J Con Res

Introduction

Journal of Consumer Research, 51(4)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Conspiracy Beliefs and Consumption: The Role of Scientific Literacy
Nathan Allred, Lisa E Bolton []

An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare
Yimin Cheng, Anirban Mukhopadhyay []

The Market Dynamics of Collective Ignorance and Spiraling Risk
Léna Pellandini-Simányi, Michelle Barnhart []

Consumer Work and Agency in the Analog Revival
Michael B Beverland, Karen V Fernandez, Giana M Eckhardt []

How Does Rating Specific Features of an Experience Alter Consumers’ Overall Evaluations of That Experience?
Katie S Mehr, Joseph P Simmons [Google Scholar]

Back to the Present: How Direction of Mental Time Travel Affects Similarity and Saving
Katherine L Christensen, Hal E Hershfield, Sam J Maglio []

Why Online Consumption Communities Brutalize
Olivier Sibai, Marius K Luedicke, Kristine de Valck []

Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery
Rohan Venkatraman, Julie L Ozanne, Erica Coslor []

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
Franck Celhay, Jonathan Luffarelli []

Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing
Quentin André, Nicholas Reinholtz []