J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 31(4)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Analyzing Business Model Innovation in Internet Firms: A Bibliometric Study
—Xiaojie Wu, Yuanman He & Xiaomei Chen [] []
Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms
—Hong Huo, Daniela Ioniță, Lucian-Florin OniÈ™or & Alin Stancu [] []
Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing
—Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie & Md Moynul Hasan [] []
‘Business-to-Business-to-Brain?’ Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis
—Benjamin Österle, Carolina Herrando, Anne Köpsel & Marc Kuhn [] [Google Scholar]
The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience
—Isaac Owusu Asante, Yushi Jiang & Xiao Luo [] []
Barriers to Entry in China’s Consumer Goods E-Commerce Market
—Wenwen Wang & Yongge Niu [] []