J Acad mar Sci
Introduction
Journal of the Academy of Marketing Science 52(6)
POSTING TYPE: TOCs
Editorial
Out through the inn door …
—John Hulland []
Editorial
In pursuit of actionable research implications
—Mark B. Houston []
Customer experience orientation: Conceptual model, propositions, and research directions
—Farah Arkadan, Emma K. Macdonald, Hugh N. Wilson []
Why advertisers should embrace event typicality and maximize leveraging of major events
—François A. Carrillat, Marc Mazodier, Christine Eckert []
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior
—Bulent Menguc, Seigyoung Auh, Dionysius Ang, Nimet Uray []
Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes
—Patrick Gauß, Sonja Gensler, Michael Kortenhaus, Nadine Riedel, Andrea Schneider []
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
—Dimitrios Tsekouras, Dominik Gutt, Irina Heimbach []
Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes
—Annika Abell, Dipayan Biswas, Christian Arroyo Mera []
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
—Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, Paul W. Fombelle []
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions
—Carlos Bauer, Fine Leung, Robert W. Palmatier []
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises
—Shijiao (Joseph) Chen, Yi Li, Jun Yao []
Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations
—Dan King, Sumitra Auschaitrakul, Yanfen (Cindy) You []
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
—Yenee Kim, Richard G. McFarland []
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content
—Diogo Hildebrand, Rhonda Hadi, Sankar Sen []
Dynamic interplays between online reviews and marketing promotions
—Yufei Zhang, Clay M. Voorhees, G. Tomas M. Hult []
The show must go on: The role of contract frames in safeguarding relationship continuity
—Erik Mooi, Qiong Wang, Steven Seggie, Sandy D. Jap []