CS/D&CB 2025
Introduction
Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Provo, UT, 18-21 Jun 2025; Deadline 18 Apr
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Calls: Conferences
Posted by: Newell Wright
Biennial CS/D&CB Conference, Provo, UT, USA, June 18-21, 2025
The primary objective of the Consumer Satisfaction, Dissatisfaction and Complaining Behavior (CS/D&CB) biennial conference is to disseminate cutting-edge research about the antecedents and/or consequences of satisfying or dissatisfying experiences, including complaining behavior. We seek to promote theory development in these areas via reporting quantitative and/or qualitative inquiries and conceptual studies within relevant business disciplines. Research topics for this conference may include, but are not limited to, the following:
- Brand love and hate
- The influence of human capital in corporations on consumer satisfaction
- Life satisfaction, existential well-being, and human flourishing
- Positive and negative word of mouth in personal and digital networks
- Consumer grudgeholding, retaliation, and other dysfunctional consumer behaviors
- Consumer satisfaction/dissatisfaction and brand choice
- Consumer loyalty and commitment
- °ä´Ç²Ô²õ³Ü³¾±ð°ùÌýSchadenfreude
- Service recovery, complaint resolution, and complaint management
- Senior complaining behavior
- Consumer forgiveness and reconciliation
- Theory development in CSD&CB
- Cross-cultural variations in CSD&CB
- The roles of trust and confidence in CSD&CB
- Complimenting behavior
- Social relationships and CSD&CB
- Perceived trustworthiness
- Methodologies for CSD&CB, quantitative and qualitative
- Reconceptualizing CSD&CB
- Consumer experience and CS/D&CB
Paper submission AND Registration deadline is April 18, 2025.