Soc Mar Quart
Introduction
Social Marketing Quarterly, 30(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Research and Evaluation
Green Behaviour Engagement Towards the Achievement of Sustainable Health: A Systematic Review and Bibliometric Analysis
—Jangili Siva Rama Krishna, Sumit Kumar, and Mohd Danish Kirmani []
An Overview of Social Marketing in Türkiye
—Bayram Zafer ErdoÄŸan and Meftune Özbakır Umut []
When Low Social Trust Undermines Social Marketing Campaigns: The Impact of Social Trust on the Effectiveness of COVID-19 Vaccination Campaigns
—Daniel K. Maduku []
Using Theory and Practice to Develop Lottery Ticket Warning Messages as a Means of Promoting More Responsible Gambling
—Magdalena Cismaru and Walter Wymer []
Commentary
Reducing Gun Deaths & Injuries: A Social Marketing Approach
—Nancy R. Lee []