Psych Mar
Introduction
Psychology and Marketing, 41(12)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
—Maya F. Farah, Zahy Ramadan, Yaman Nassereddine []
This article is… Consumer reactions to unfinished teasers for digital content
—Timo Mandler, Gerrit P. Cziehso, Tobias Schaefers, Ann-Kristin Kupfer, Alexander Mafael []
Simpler is greener: The impact of packaging visual complexity on products’ eco-friendliness perception
—Xiaoxuan Wang, Jiaqi Chen, Chenya Ma, Yushi Jiang [Google Scholar]
I am not an animal: How animal metaphors backfire in product advertising
—Wen-Hsien Huang []
The rental-function effect: How does product acquisition mode affect consumer preference relating to product attributes?
—Wumei Liu, Na Kang, Pengfei Song []
Mega-influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth
—Riccardo Rialti, Lamberto Zollo, Kacy Kim, Sukki Yoon []
Friendship stings: Jealousy behind a close friend’s extraordinary experiences
—Liangyan Wang, Xinyu Nie, Eugene Y. Chan [Google Scholar]
Mindsets and mirrors: How growth mindsets shape anthropomorphism in AI-enabled technologies
—Qian Qian Chen, Youjae Yi []
Economic insecurity decreases cute product choice preference via other-focused concern and the need to connect with others
—Yao Qin, Xuehua Wang []
Reconceptualizing the desire-intention relationship in the Model of Goal Directed Behavior
—S. Sinem Atakan, Richard P. Bagozzi []
How real is real enough? Unveiling the diverse power of generative AI-enabled virtual influencers and the dynamics of human responses
—Tippayanet Sorosrungruang, Nisreen Ameen, Chris Hackley []
Bayesian inference and consumer behavioral theory
—Charles F. Hofacker, Huong N. L. Nguyen, Matteo Fina []
Humanlike service robots: A systematic literature review and research agenda
—Wenzhen Zhang, Emma L. Slade, Eleonora Pantano []
Consumer decision-making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory
—Fabienne Krywuczky, Mirella Kleijnen []