Mar ZFP
Introduction
Marketing ZFP, 46(4)
POSTING TYPE: TOCs
Reciprocal Effects of Cognitive, Affective, and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Fashion Retailing
—Nils Fränzel and Bernhard Swoboda [] []
In the Aftermath of the Pandemic: A Jobs-to-be-done Perspective on Stationary Retailing
—Alexandra Rese and Daniela Wolfschmidt [] []
Das Startup-Förderökosystem in Norddeutschland (The Startup Funding Ecosystem in Northern Germany)
—Janis Denk, Michel Clement, Maik Hammerschmidt, Nils Winterberg, Jan-Philipp Peperhowe und Thorsten Wiesel [] []