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J Hist Res Mar

Introduction

Journal of Historical Research in Marketing, 16(4)

POSTING TYPE: TOCs


From public to market use: a historical perspective on the changes in health data collection and use in France from 1930 to the present
Malik Brakni, Hélène Gorge, Nil Ozcaglar-Toulouse []

Dying to understand how historical trends and influential intermediaries impact the future of sustainable deathcare
Stephanie Villers, Rumina Dhalla []

Labyrinth of feminine beauty: onnagata in modern Japanese advertising
Yuko Minowa []

A history of visual merchandising and American firearms
Terrence H. Witkowski []