J Con Mar
Introduction
Journal of Consumer Marketing, 41(7)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Effects of bimanual vs unimanual motor actions on consumer behavior intention and attitude
—Mukta Ramchandani, Shantanu Bhattacharya, Ivan Coste-Maniere []
Re-examining consumer engagement in the circular economy
—Alessandra De Chiara, Michele Gallo, Violetta Simonacci []
Creativity is in the mind of the beholder: hail the analytic thinker
—Ilg覺m Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi, Elika Kordrostami []
How long does purchase intention exist? Buying intention survival: a new insight into forecasting purchase intention abandonment
—Ons Baati, Fathi Akrout []
A qualitative study exploring teenagers and their parents ethical judgments toward influencers as brand ambassadors
—Beatriz Feijoo, Charo S獺daba, Luisa Zozaya-Durazo, Ini Vanwesenbeeck []
When will people with low moral identity importance support a charitable cause?
—Rebecca K. Trump, Kevin P. Newman []
Examining how consumers can love brands through internal storytelling
—Abhigyan Sarkar, Juhi Gahlot Sarkar, Gunjan Dandotiya []
Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes
—Fakhri Baghirov, Ye Zhang []