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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance
—Jun Ouyang, Kun Zhou []

Pandemic‐led brand switch: Consumer stickiness for private‐label brands
—Satadruta Mookherjee, Savisesh Malampallayil, Smaraki Mohanty, Nhu X. Tran []

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
—Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, Jonathan Elms, Nilufar Baghaei []

Intrinsic motivation and its influence in eco shopping basket
—Tamar Buil, Pedro Mata []

The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective
—Zeling Zhong, Manel Hamouda []

Creating a metaverse‐me: Exploring the consumer avatar creation process
—Alex Taylor, Margurite Hook, Tanya Carlyle, Jamie Carlson []

Are apps for urban food purchasing and consumption meeting Italian consumers’ needs? A mixed‐methods analysis
—Francesca Monticone, Antonella Samoggia, Elena Viti [Google Scholar]

Self‐improvement or hedonic enjoyment? Effect of romantic experiences on consumer product preferences
—Junyan Zhang, Yan Yang, Shan Jin, Fengjie Jing []

From individual to household decision‐making: A practical perspective on the base of the pyramid consumer
—James Lappeman, Nqobile Bundwini, Tendai Chikweche []

Exploring an incongruence frame for online reviews
—Praveen Sugathan, Subin Sudhir, Rahul Ramachandran []

Acceptance of or resistance to facial recognition payment: A systematic review
—Teng Yu, Chengliang Wang, Qing Bian, Ai Ping Teoh []

Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age
—Durga V. Nagarajan []

Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
—Fakhra Malik Mushtaq, Zalfa Laili Hamzah, Ezlika M. Ghazali []

Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
—Luping Sun, Yanfei Tang []

Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies
—Temitope Farinloye, Oluwatobi Omotoye, Adeyemi Oginni, Moayad Moharrak, Emmanuel Mogaji []

Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
—Chenya Ma, Hang Zhou, Ling Wang, Yushi Jiang []

The “healthy = (un)tasty” intuition concerning colour in organic wine labels
—Olivia Petit, Qian Janice Wang, Charles Spence []

The metaverse experience: A scale development study
—Michela Mingione, Giovanni Mattia, Margherita Materia, Giuseppe Pedeliento []

Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs
—Lukas Wolf, Lisa-Marie Klopfer, Martina Steul-Fischer, Maximilian Reinsperger []

The effect of category‐specific temporal frame on temporal reframing of price
—Miri Chung, Daniel A. Sheinin []

MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse
—Fabienne Cadet, John T. Gironda, Bay O’Leary, Maria Petrescu []

Exploring AI technology and consumer behavior in retail interactions
—Maria Petrescu, Anjala S. Krishen, John T. Gironda, J. Ricky Fergurson []

The anti‐consumption journey: Unplugging for improved well‐being
—Kelley Cours Anderson, Karen Anne Wallach, Magdiel Grimes []

Envy and revenge buying behavior after the COVID‐19 pandemic: The moderating role of added purchasing power
—Zaid Mohammad Obeidat, Hamzah Al-Mawali, Rami Aldweeri []

Financial well‐being: An integrated framework, operationalization, and future research agenda
—Nishant Garg, Pushpendra Priyadarshi, Ashish Malik []

Driving eco‐friendly product purchases through social media: How does peer influence work?
—Chiyin Chen, Zhen Li, Shuai Yang, Dongmei Cao []

Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach
—Md Ashaduzzaman, Park Thaichon, Scott Weaven, Charles Jebarajakirthy, Mitchell Ross, Haroon Iqbal Maseeh, Imranul Hoque []

Omni‐channel customer segmentation: A personalized customer journey perspective
—Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan []