Italian J Mar
Introduction
Italian Journal of Marketing, 2024(4)
POSTING TYPE: TOCs
Editorial
The journey so far
—Daniele Dalli
Editorial
The new editorial line. Promises and expectations
—Luca Petruzzellis, John B. Ford, Angela Paladino, Felipe Pantoja, Marco Visentin, Lia Zarantonello []
The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers environmental concerns
—Veronica Marozzo, Alessandra Costa, Tindara Abbate []
An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences
—Monica Mendini, Paula C. Peter, Leandro Bitetti, Iana A. Castro []
Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
—Vincenzo Basile, Am矇lia Brand瓊o, Mariana Ferreira []
Digitalization in Italian SMEs: the transformation of marketing channels
—Elisa Martina Martinelli, Annalisa Tunisini []
Obituary
What is the story you want to tell? – in memoriam of Daniel Korschun
—Luca Petruzzellis, Antonella Cammarota, Daniele Dalli, Vinicio Di Iorio, Sankar Sen []