Euro J Mar
Introduction
European Journal of Marketing, 58(7)
POSTING TYPE: TOCs
Special issue: Delivering Impact for Social Good
Guest editors: Sarah-Louise Mitchell, Sharyn Rundle-Thiele, Zoe Lee, Fran Hyde
Guest editorial: A personal perspective on why social impact matters
—Sarah-Louise Mitchell, Sharyn Rundle-Thiele, Zoe Lee, Fran Hyde []
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
—Diletta Acuti, Linda Lemarie, Giampaolo Viglia []
Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in Scotland
—Marylyn Carrigan, Victoria Wells, Kerry Mackay []
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing
—Patricia McHugh, Cushla Dromgool-Regan, Christine T. Domegan, Noirin Burke []
Perfectly imperfect and muddling through for sustainable futures
—Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine, Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O’Mahony []
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
—Seamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen Wormall []
Application of marketing to reduce consumer food waste in restaurants
—Daisy Lee, Calvin Wan, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Gabriel Li []
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
—David James Schmidtke, Mai Nguyen, Sharyn Rundle-Thiele []
Refocusing marketing effort to support net-positive social impact
—Sharyn Rundle-Thiele, Sarah-Louise Mitchell, Zoe Lee, Fran Hyde []