Euro J Mar
Introduction
European Journal of Marketing, 58(8)
POSTING TYPE: TOCs
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions
—Seth Ketron, Kelly Naletelich, Atefeh Yazdanparast []
Using text and image mining to study how actor engagement creates value in the sharing economy
—Mojtaba Barari, Mitchell Ross, Sara Quach, Jiraporn Surachartkumtonkun []
A natural fit: exposure to nature influences regulatory focus
—Hajar Fatemi, Jing Wan []
The effect of semiautonomous augmented reality on customer experience and augmentation experience
—Atieh Poushneh, Arturo Vasquez-Parraga []
The effects and mechanism of discounting unit price
—Huda Khan, Muhammad Rashid Saeed, Steven Bellman, Richard Lee []