Euro J Mar
Introduction
European Journal of Marketing, 58(9)
POSTING TYPE: TOCs
The power of beliefs: how diversity advertising builds audience connectedness
—Amelie Burgess, Dean Charles Hugh Wilkie, Rebecca Dolan []
Actor opportunism, social capital and coping strategies in the sharing economy: drivers, outcomes and marketing implications
—Swapnil Saravade, Reto Felix []
The contribution of organic private label products to private label share outcomes
—Jake Hoskins, Faruk Anıl Konuk, Jane Emma Machin []
Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services
—Lan Xia, Joyce (Feng) Wang, Fei Gao []
How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China
—Zijing Hong, Angela J. Xu, Raymond Loi, Cheris W.C. Chow []