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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
—Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran Khan []

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
—Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Sriparna Basu, Keng-Boon Ooi []

Unraveling the mechanism of social media application addiction among college students: the moderating role of self-regulation
—Hao Zhang, Mengjie Dong, Xueting Zhang []

How social media marketing activities affect brand loyalty? Mediating role of brand experience
—Sushant Kumar, Jung-Kuei Hsieh []

What makes viewers loyal toward streamers? A relationship building perspective and the gender difference
—Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng, Qiaoling Lin []

E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction
—Fazila Jalil, Jianhua Yang, Manaf Al-Okaily, Shafique Ur Rehman []

Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode
—Jie Wu, Nan Guo, Zhixin Chen, Xiang Ji []

Does consumer knowledge about sustainable-fashion impact intention-to-buy?
—Jinghe Han, Arch George Woodside, Eunju Ko []

The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms
—Fei-Fei Cheng, Meng-Hsu Hsu, Chin-Shan Wu []

Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias
—Eunsong Yim, Kwangmin Park []

Color congruence on Instagram: the role of flow and aesthetic experience
—Pin Luarn, Chiao-Chieh Chen, Yu-Ping Chiu []

Research on mechanism of servant leadership on employees’ customer-oriented deviance: the mediating role of psychological security and the moderating role of error management climate
—Yi Zhang, Jingyi Zhao, Jian Qin [Google Scholar]

Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption
—Lingling He, Miaochan Lin, Shichang Liang, Lixiao Geng, Zongshu Chen []

How names and shapes correspond to the nature of products: an evaluation of auspicious foods
—Jong-Hyeong Kim, Hanqun Song []

The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters
—Ryuta Ishii []

The impact of live background visual complexity on consumer purchase intention: an eye-tracking study
—Xiaoli Tang, Xiaolin Li, Zefeng Hao []

Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances
—Lin Wang, Meng Zhao, Jiangli Zhang, Yufang Wang []

Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming
—Jie Li, Zui Tao, Nadilai Aisihaer []

How social values gained from sharing travel experiences influence tourists’ satisfaction: moderated mediation effect of onsite mobile sharing behaviour
—Jose Weng Chou Wong, Ivan Ka Wai Lai, Shan Wang []

Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences
—Bin Liu, Jing Sun, Zongsheng Huang []

How travel live streaming servicescape affects users’ travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis
—Siyu Ji, Bo Pu, Wenyuan Sang [Google Scholar]

Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services
—Tsu-Wei Yu []

Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type
—Hao-Yue Bai, Yi-Wen Bao, Jung-Hee Kim []

Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services
—Daria Plotkina, Hava Orkut, Meral Ahu Karageyim []

When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels
—Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan Saleem []

Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective
—Suruchi Singh, Shubhomoy Banerjee []

How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement
—Siyu Gao, Bilin Shao []

Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being
—Shaoqing Zhang, Sihong Zhang, Yuan Zhang []