Psych Mar
Introduction
Psychology & Marketing, 41(11)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Mental illness and marketing: A 50-year scoping review and future research framework
—Justine Rapp Farrell, Jane Machin, Ann M. Mirabito, Jenna Drenten, Christina Chan-Park, Elizabeth Crosby, Natalie Ross Adkins []
CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence
—MinChung Kim, Jacob C. Lee []
Danmaku consistency reduces consumer purchases during live streaming: A dual-process model
—Nan Zhang, Chenhan Ruan []
Translating virtual product scarcity in gaming to real-world brand value
—Reo Fukuda, Takuya Nomura, Naoki Akamatsu []
Power from words: The influence of brand activism message framing on consumer purchase intention
—Shengcheng Xie, Haiying Wei, Siyun Chen []
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user-generated content
—Darlene Walsh, Argiro Kliamenakis, Michel Laroche, Sarah Jabado []
An integrative review of the decoy effect on choice behavior
—Pravesh K. Padamwar, Jagrook Dawra []
My money—My problem: How fear-of-missing-out appeals can hinder sustainable investment decisions
—Jan-Hinrich Meyer, Felix Friederich, Jorge Matute, Michelle Schwarz []
Impressive insults: How do consumers respond to self-deprecating advertisements?
—Vaishnavi Kale, Eda Sayin []
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
—Xiaoqian Li, Yeyi Liu, Jingyu Zhu, Jingyi Lou []
The Dark Triad of brand personality: Scale development and validation
—Lucia Malär, Andrea Giuffredi-Kähr []
They forgot me! The exclusionary effects among complaining consumers when others receive a response
—Zhiying Ben, Paurav Shukla []
Is authenticity key? Mobilization by social media influencers versus celebrities and young people’s political participation
—Darian Harff, Desiree Schmuck [Google Scholar]
Conceptualizing sustainable consumption priming: A scoping review
—Jianyu Hao, Kirk Plangger, Douglas West []
The influencer-entrepreneurship journey: A model of staged progression
—Zixuan Mia Cheng, Anouk de Regt, Kai-Yi Young []
Fifty years of deceptive marketing research: A systematic review and future research agenda
—Emma G. Welch, John M. Galvan []
Social comparison theory: A review and future directions
—Ferhat Caliskan, Yavuz Idug, Hasan Uvet, Nichole Gligor, Alper Kayaalp []
Impact of cultural tightness on consumers’ preference for anthropomorphic AI services
—Jiarui Sui, Henry Shen, Xinyue Zhou [Google Scholar]
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research
—Generoso Branca, Monica Grosso, Sandro Castaldo []
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer-to-peer contagion
—Ipek Held, Ana Valenzuela, MarÃa Galli []
The regulatory fit effect on consumer preferences for price discounts and bonus packs
—Jun Yao, Di Wang, Brett A. S. Martin []
Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables
—Timucin Ozcan, Ahmet M. Hattat []
Investigating the art-infusion effects of vintage products
—Aaron Schibik, Nancy Spears, David Strutton []
The double-edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective
—Ha Eun (Grace) Park []
The double-edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective
—Ha Eun (Grace) Park []
The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity
—Chunyu Li, Tingting Mo, Wenjin Huo, Liye Zhu []