Mar Theory
Introduction
Marketing Theory, 24(4)
POSTING TYPE: TOCs
Editorial
Markets are dying, long live Marketing Theory
—Rohit Varman, Finola Kerrigan, and Andreas Chatzidakis []
Transcending paradigmatic schisms and building ontological bridges: How Russ Belks extended self became canonical consumer research
—Craig J Thompson []
Looking back on the fragile extended self
—James Fitchett []
Consumer possessed: A comment on assessing Belks Possessions and the Extended Self
—A Fuat Firat []
Meaningful choice: Existential consumer theory
—Thomas Boysen Anker []
Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad
—Michael Kleinaltenkamp, Moritz J Kleinaltenkamp, and Ingo O Karpen []
Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market
—Virginia Nyambura Mwangi, Hayley Louise Cocker, and Maria G Piacentini []
Making the cut: the embodiment of experience in hair salons
—Sae Oshima and Nick Llewellyn []
Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies
—Konstantinos Poulis and Ioannis Christodoulou []