Mar Sci
Introduction
Marketing Science, 43(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Influencers: The Power of Comments
—Cristina Nistor and Matthew Selove []
Dual Role and Product Featuring Strategy of Digital Platform
—Ruitong Wang and Ye Qiu []
Don’t Hurry, Be Happy! The Bright Side of Late Product Release
—Mushegh Harutyunyan and Chakravarthi Narasimhan []
Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax
—Andrew T. Ching and Daniel Goetz []
Competitive Model Selection in Algorithmic Targeting
—Ganesh Iyer and T. Tony Ke []
Designing Loot Boxes: Implications for Profits and Welfare
—Jin Miao and Sanjay Jain []
Getting a Break in Bargaining: An Upside of Time Delays
—Preyas Desai and Pranav Jindal []
Agency Market Power and Information Disclosure in Online Advertising
—W. Jason Choi and Amin Sayedi []
Endogenous Inequality in Decentralized Two-Sided Markets
—Dmitri Kuksov []