J Mar Res
Introduction
Journal of Marketing Research, 61(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy
—Szu-chi Huang, Michal Maimaran, and Daniella Kupor [Google Scholar]
Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform
—Ludovic Stourm and Paulo Albuquerque []
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
—Annika Abell, Carter Morgan, and Marisabel Romero []
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
—Johannes Berendt, Sebastian Uhrich, Abhishek Borah, and Gavin J. Kilduff []
Disentangling Product Comparisons with the Attribute–Hedonic Model
—Zachary G. Arens []
Regulating Digital Piracy Consumption
—Jieteng Chen, Yuetao Gao, and T. Tony Ke []
The Value of Genetic Data in Predicting Preferences: A Study of Food Taste
—Remi Daviet and Gideon Nave []
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews
—Sunghoon Kim, Sanghak Lee, and Robert McCulloch []
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk
—Nicholas Light and Philip M. Fernbach []
The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator
—Dengfeng Yan, Suhas Vijayakumar, and Jiewen Hong []
Expression of Concern
Expression of Concern: “The Dishonesty of Honest People: A Theory of Self-Concept Maintenanceâ€