J Macromar
Introduction
Journal of Macromarketing, 44(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being
—Essi Vesterinen, Michael S.W. Lee, and Harri T. Luomala [] []
Partnerships as Strategy in Macro-Social Marketing
—David Shaw, Fiona Harris, and Haider Ali [] []
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption
—Lay Tyng Chan and Vicki Janine Little [] []
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships
—Youmna Soliman El-Sherbiny, Hadeer Hammad, and Noha El-Bassiouny [] []
Toy Guns in America: Marketing, Childrens Play, and Social Unease
—Terrence H. Witkowski [] []
Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom
—Forrest Watson and Jacqueline M. Campbell [] []
Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers
—Sujit Raghunathrao Jagadale [] []
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds.
—Forrest Watson []
Special Section: AI and the Changing WorldSpecial Section Editor: M. Joseph Sirgy
Research Article AI is Changing the World: For Better or for Worse?
—Dhruv Grewal, Abhijit Guha, and Marc Becker [] []
Commentaries
Artificial Intelligence in Marketing: From Computer Science to Social Science
—Stefano Puntoni Journal of Macromarketing [] []
Commentary on AI is Changing the World: For Better or for Worse?
—Praveen K. Kopalle, Manish Gangwar, and Abhinav Uppal [] []
Managing the Twin Faces of AI: A Commentary on Is AI Changing the World for Better or Worse?
—Venkatesh Shankar [] []
Commentary on AI is Changing the World: For Better or Worse using a Neo-Colonialism Perspective
—Jie Gao Fowler, Amy Watson, and Matthew Todd Royle [] []
Refocusing and Futuring Perspectives on AI in Marketing
—Michael R. Hyman and Vaidas Lukosius [] []
AI as a Convivial Tool
—Aric Rindfleisch, Myoung Kim, and Erica Ji Hyun Lee [] []
Better World: The Role of AI Ethics and Social Responsibility
—O.C. Ferrell and Linda Ferrell [] []
AI is Changing the World: Achieving the Promise, Minimizing the Peril
—Dhruv Grewal, Abhijit Guha, and Marc Becker [] []