J Intl Mar
Introduction
Journal of International Marketing, 32(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Exploratory Search and International Performance: When Do Local Alliances Matter?
—Majid Abdi, Preet S. Aulakh, and Zicheng Ma []
Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises
—Hsing-Hua Stella Chang, Gary Knight, and Cher-Min Fong []
Untangling the Influence of Corporate Sustainability on Export Intensity: The Moderating Role of R&D Intensity
—Mine Aksoy, Mustafa K. Yilmaz, Ismail Golgeci, Ekrem Tatoglu, Metin Canci, and Atike Elanur Hızarcı []
The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers
—Eric Tafani, Franck Vigneron, Audrey Azoulay, Sandrine Crener, and Abdul Zahid []
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets
—Onur Osmanoglu, AyÅŸegül Özsomer, and Gunes Biliciler []