ÂÜÀòÉç¹ÙÍø

Corp Rep Rev

Introduction

Corporate Reputation Review, 27(4)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Linkage between Students’ Skills and Employability: Moderating Influence of University Reputation
Hongyu Zhang, Asadullah Khaskheli, Syed Ali Raza, Amna Masood []

Top Managers’ Personal Branding in a Corporate World: Strategizing and Overcoming Dualities Along the Career Path
Stefan Scheidt, Raymond Loohuis, Jörg Henseler []

Social Learning and Reputation Management in an Espionage Crisis
Päivikki Kuoppakangas, Sirkka Hagman, Jari Stenvall, Tony Kinder []

Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media
Dagmar Halová, Michal Müller []

The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation
Emerson Wagner Mainardes, Julio Simão dos Santos []