Physiological Measures
Introduction
Evaluating Physiological Measures for Consumer Welfare and Market Behavior, Special issue of the Journal of the Association for Consumer Research; Deadline 1 Feb 2026
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals
Posted by: James Ellis
Evaluating Physiological Measures for Consumer Welfare and Market Behavior
Issue Editors: Martin Reimann and Joel Huber
What is the relationship between physiological measures, consumer behavior and welfare, and marketing? Insights from consumers’ physiology have the potential to transform our understanding of consumer behavior and the effectiveness of marketing. A variety of measures such as eye tracking, facial encoding, heart rate assessment, skin conductance measurement, electroencephalography, and functional magnetic resonance imaging are providing a complementary understanding of how consumers respond to marketing. Consumer-facing tools such as wearables, ingestible devices, UV-exposure patches, brain activity monitoring headbands, gait monitoring devices, and instrumented shoes are now providing consumers direct access to physiological data, allowing consumers to be more aware of their own bodily functions and states, and offering the opportunity for researchers to investigate how consumers adopt, perceive, and use such tools. This issue invites submissions that explore the use of diverse physiological measures to assess the impact of marketing on consumers.
Read the full call for papers here:
Editorial Timeline
- Pre-submission extended abstract deadline: June 1, 2025
- ACR pre-conference workshop for prospective authors: October 8-9, 2025
- Submission portal opens: November 1, 2025
- First submission deadline: February 1, 2026
- Final decisions: December 15, 2026
- Publication: April 2027