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POSTING TYPE: Obituaries

Posted by: Michelle Kritselis

Doug Vorhies passed away October 30, 2024, having been a long-time victim of Frontotemporal Degeneration.

Professionally, Doug will be remembered by his academic colleagues as one of the pioneers of the study of marketing capabilities and his work in this space has become central to how academics and managers think about marketing’s contribution to firm performance. He was also a talented survey research methodologist who helped push SEM into the mainstream of marketing strategy research. The thousands of citations to his published research in the field’s top journals are a lasting testament to his impact on the discipline. His easy-going and pragmatic teaching approach helped scores of PhD students master the dark arts of data analysis, and hundreds of MBA students at UW-Oshkosh, Illinois State, and Ole Miss grasp the essence of thinking strategically about marketing. His academic friends, of which there are many, will miss not only his acute observations and analytical talents but also his gentle humor, wry smiles, and not uncommon eye twinkle, all best served with an adult beverage after a long session cranking on a research project or presenting at a conference. He really is—and will long be, remembered and missed in the field.

Doug’s wife Jane has asked for any donations in Doug’s memory to be directed to the Association for Frontotemporal Degeneration: