Mar Letters
Introduction
Marketing Letters, 35(4)
POSTING TYPE: TOCs
Don’t get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment
—Kristen A. Ferguson, Kelly B. Herd [Google Scholar]
More of the same: Painful payment methods decrease variety seeking
—Liang Huang, Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh []
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram
—Jana Gross, Renaud Lunardo []
Consumers’ minimum time investments in meaningful consumption
—Erin Percival Carter, Lawrence E. Williams, Nicholas Light []
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults
—Simon J. Blanchard, Remi Trudel []
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
—Robert Wilken, Julien Schmitt, Florian Dost, David Bürgin []
Participant multitasking in online studies
—Neil Brigden []
Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
—Samuel Stäbler, Prachi Gala []
Modeling misinformation spread for policy evaluation: a parsimonious framework
—Yiting Deng, Richard Staelin []
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
—Balázs Kovács []