J Relationship Mar
Introduction
Journal of Relationship Marketing, 23(4)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Investigating the Effect of Institution Reputation on Student Loyalty’s Dimensions in the Framework of Relationship Marketing in Higher Education
—Ali Shams, Faraz Sadeghvaziri, Hossein Norouzi & Farshid Falatoon Nejhad [] []
Enhancing Brand Loyalty: A Relationship Marketing Perspective within the Context of Contractual Services
—Sofia Chatzi, Eirini Peitzika & Georgia Konsolaki [] []
A Bibliographic Review to Identify Trend Topics and Sustainability of Customer Relationship Management Strategies
—Tanuja Garg & Rupali Madan [] []
Brand Trolling Engagement Behavior (BTEB) of Customers: A Challenge for Customer-Brand Relationship
—Tarun Kushwaha [] []
How Attitudes Translate to Loyalty: An Integrative Model in Service Relationship Marketing |
—Mehdi Akhgari & Edward R. Bruning [] []