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J Mar Ed

Introduction

Journal of Marketing Education, 46(3)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs


Editor’s Corner

The More You Do . . .
Victoria L. Crittenden

Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method
Benjamin Garner and Nathan Shank []

Student Thinking Styles and Course Engagement in Online Versus Face-to-Face Marketing Courses
Mark D. Groza, Mya P. Groza, and Sue Hasbrouck []

Temporal Motivation Theory: Punctuality Is a Matter of Seconds
Stephen Bok, James Shum, and Maria Lee []

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry
Janna M. Parker, Kevin W. James, Britton R. Leggett, and Marwan Al-Shammari []

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses
Shaoling (Katee) Zhang and Lisa L. Scribner []

Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles
Peter C. Knight, Claudia C. Mich, and Karen M. Peesker []