J Global Mar
Introduction
Journal of Global Marketing, 37(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing
—Weng Marc Lim, Dana Lascu, Shiri Gandhi, Bipul Kumar, Tarek Mady, Qin Sun & Ajay K. Manrai [] []
Featured Topic Series: Global Marketing Domain in the light of the emergence of Gen AI
Reassessing the Constructs Related to Technology Adoption Theories in the Global Marketing Domain in Light of the Emergence of GenAI
—Demetris Vrontis, Ranjan Chaudhuri & Sheshadri Chatterjee [] []
Research Articles
Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan
—Shehab Ahmad Khraisat & Georgiana Karadas [] []
Examining Farmers’ Usage Behavior on Agricultural E-Markets: Integrating UTUAT2 and Swift Guanxi Factors
—Vepur Jayaraman Sivakumar & N. Muhammed Ismail [] []
Fear-Driven Surge: Food Delivery Apps in a Changing World
—Manoj Das, Mahesh Ramalingam & Kirti Goyal [] []
Book Reviews
Strategic Pharmaceutical Marketing Management in Growth Markets. By Mithun Nandy. London: Routledge India, 2023, 288 pages, $48.99 (Paperback). ISBN 978-1-032-32164-6
—Mirawati [] []
Direct Selling: A Global and Social Business Model , Edited by Victoria Crittenden
—Kent Grayson [] []