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J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management, 28(6)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


The role of regulatory focus in consumers’ adoption of virtual fitting rooms (VFRs)
Hanna Lee, Yingjiao Xu, Anne Porterfield [Google Scholar]

Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery
Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim, Hongmin Ahn []

Risks associated by consumers with clothing rental: barriers to being adopted
Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias []

Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China
Huifeng Bai, Jin Shi, Peng Song, Julie McColl, Christopher Moore, Ian Fillis []

Consumers’ interaction with online fashion retailers’ body measurement guidance
Paula Wren [Google Scholar]

Can water conscientiousness influence consumers’ purchase intentions and behaviours towards sustainable apparel?
Celine Ibrahim Hasan, Selena Mohammad Saleh, Majd AbedRabbo, Zaid Obeidat, Alaeddin Ahmad [Google Scholar]

Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping
Wenna Han, Jitong Li, Yingjiao Xu []

Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers
Jennifer (Yeeun) Huh, Naeun Lauren Kim []

Clothing disposal in Ethiopia: methods and motives
Yilma Geletu Woldeyohanis, Adele Berndt, Yohannes Workeaferahu Elifneh []

Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents’ choice of children’s secondhand products
Susana C Silva, Fabio Shimabukuro Sandes, Ana Sofia Pires [Google Scholar]