J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 45(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention
—Youngjee Ko & Joe Phua [] []
Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages
—Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton & Sherly Lie [] []
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments
—Komala Mazerant, Lotte M. Willemsen, Peter Neijens & Guda van Noort [] []
Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity
—Johnson Clement Madathil, Nithya M. & Muhammed Niyas [] []
Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising
—Pam Richardson-Greenfield, Carrie LaFerle, Yashar Dehdashti & Steve Edwards [] []
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising |
—Zoe Olbermann, Hannah Schrand & Holger Schramm [] []
Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)
—Vaibhav Shwetangbhai Diwanji, Annalise Frances Baines, Finnegan Bauer & Kaitlin Clark [] []
The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude
—Claire M. Segijn, Eunah Kim & Iris van Ooijen [] []