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Introduction

Journal of Business & Industrial Marketing, 39(10)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Toward addressing customer migration: measuring B2B salespersons’ perceptions of customer ownership
J. Ricky Fergurson, Greg W. Marshall, Lou E. Pelton []

Exploration-oriented high-tech manufacturers’ export marketing internalization in emerging markets: the moderating role of relational ties with supply chain peers
Hsianglin Cheng, Chunhsien Wang []

Analysis of green supply chains under fairness concern and differential power structure
Soumita Ghosh, Abhishek Chakraborty, Alok Raj []

Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector
Abdul Hakeem Waseel, Jianhua Zhang, Umair Zia, Malik Muhammad Mohsin, Sajjad Hussain []

Ambicultural sensitivity and relational embeddedness in fostering B2B relationship
Harriman Samuel Saragih []

Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance
Rohit Raj, Vimal Kumar, Nagendra Kumar Sharma, Pratima Verma []

Value capture in IoT-driven business models: considerations about smart resources and isolating mechanisms in networked environments
Susanne Gretzinger, Susanne Royer, Birgit Leick []

Calculative trust, benevolent trust and supplier opportunism: the double edged role of IT infrastructure capability
Jiaxuan Li, Xihong Zhang, Mengyang Wang []

Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry
Jiarong Shi, Zihao Jiang, Zhiying Liu []

Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources
Asier Baquero []

Integration of organizational, economic and customer-related attributes to prioritize marketing strategies
Bita Arabnarmi, Siamak Kheybari, Soodabeh Amiri Ali Akbar Khani, Alessio Ishizaka []

Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective
Guangkuan Deng, Jianyu Zhang, Ying Xu, Lijuan He []

Mapping global value chain, production network, and commodity chain literature using scientometrics: an integrative resilient value chains model based on a review of the literature
Anton Klarin, Pradeep Kanta Ray, Sangeeta Ray, Qijie Xiao []

How do firms’ respond during recession – a review and future research agenda
Harini K.N., Manoj T. Thomas []